If you’re an interior designer then starting a blog is a great way to attract more clients. According to a recent survey, businesses that maintain an active blog on their website generate as much as 125% more leads than those without a blog. In other words blogging about what you love can generate more business leads and improving online visibility— it’s a win win!
However, with so many blogs out there, it can be daunting to know where to start. Fear not, here are some of the best tips to help you get your interior design blog off the ground and attracting readers in no time.
Find Your Niche
With so many interior design blogs out there, it’s crucial that you find your own unique niche to stand out from the masses. Whether it’s a specific style like adding feature walls, to talking about budget-friendly designs, or eco-friendly materials, find something that sets you apart and don’t stray from that subject. Position yourself as an expert on your niche and stick to it.
Consistency is key when it comes to starting a successful blog. It helps to set a schedule for your blog posts and stay committed to it. This will help your readers know when they can expect new content and in turn, keep them coming back for more.
Engage Your Audience
One of the best ways to build a successful blog is to engage your audience as much as possible. Encourage your readers to leave comments and questions, and always respond to them. You can even create polls andr surveys to get their feedback on different topics, boosting engagement even more. Remember— Google favors interaction and engagement. So, the more you can get people talking on your blog, the better!
Use High-Quality Photos
Let’s be honest, interior design is all about aesthetics, so you want to make sure your blog reflects that. Use high-quality photos to showcase your designs and ideas and make sure they are properly lit and edited. This will make your blog look more professional and appealing overall.
Share Your Expertise
Share your knowledge and expertise with your readers and establish yourself as the go-to person for your niche. This can be in the form of design tips, DIY projects, or product recommendations. By providing valuable information to your audience, you’ll establish yourself as an expert in your field and ultimately breed trust with your readers.
Collaborate with Other Bloggers
Collaborating with other bloggers is an extremely effective way to expand your reach and build relationships in the blogosphere. Try reaching out to other interior design bloggers and see if they would be interested in guest posting on your blog or collaborating on a project together. This can help bring new readers to your blog and ultimately bring in a new audience.